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In general the word code is a medium of communication – natural language (Russian, English etc.), artificial language as Esperanto, Morse code etc. In sociolinguistics code means the language foundation, which is normal in a certain language community. Decoding one of the main cultural unit – the poetry of Joseph Brodsky – into the latest code of 21st century – QR-code, is a reflection upon the direction, towards which the technical progress moves our society, and how innovations influence culture.
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